The people behind Aspira

The team

• 

  Co-founder

  Chris Ducamp

  Chris is a versatile entrepreneur with international experience, having lived in four countries and worked across sectors including tourism, telecom, IT, investment funds, manufacturing, and sponsorship acquisition.

  Fluent in four languages, he has collaborated with professionals from diverse cultures and industries, equipping him with a broad, adaptable skill set and a uniquely diversified perspective.

  Beyond expertise, Chris is known for bringing positive energy and good spirit to the team and paddock.

• 

  Co-founder / Director

  Bay Maddocks

  Bay is a commercially focused professional with experience across sales, marketing, and brand partnerships in elite sport. She has managed key partnerships with UK Premier League football clubs and national teams, overseeing customer experience, campaign delivery, and the launch of new products.

  With hands-on experience in brand creation, content planning, and campaign execution, Bay brings a strong understanding of how visibility, partnerships, and commercial strategy drive performance-led brands. She is particularly skilled at translating commercial objectives into clear, actionable strategies that deliver long-term value. By building meaningful partnerships and creating opportunities off the track, she helps athletes and teams maximise their impact on it.

• 

  Partnership Coordinator

  Sophie Groenewegen

  Sophie is a marketing and communications professional with a master’s degree in Marketing Strategy and Innovation. Her research explored the barriers faced by female racing drivers and how personal branding can help navigate through these barriers. As a former elite-level field hockey player and active amateur racing driver herself, she brings both academic depth and real-world understanding of what it takes to perform in high-pressure sporting environments.

  With hands-on experience in sponsorship acquisition and partner event organisation within the Porsche Supercup, Sophie focuses on creating value for both drivers and their commercial partners by helping athletes turn their potential into partnerships, on and off the track.

• Profile to come

  Team member 4 of 5

• Profile to come

  Team member 5 of 5

Talk to us

A partnership, a driver, a place on the programme: whatever you want to ask, it reaches one of these five.