The opportunity
Why now
Motorsport has never been more popular, and the fanbase arriving now is younger, more diverse and increasingly female. The grid has not caught up with the grandstand.
Motorsport fans worldwide
42%, Of global fans are women
74%, Of new fans are women (people who became a fan in the last five years)
1.5%, Of licensed drivers are women
Every square is one in a hundred.
The gap is the opportunity
Women are 42% of motorsport fans and 74% of everyone new to the sport, yet only 1.5% of licensed drivers. No other part of the sport has a gap that wide, and brands who close it get there first.
Motorsport is early
Women’s participation in sport is at an all time high, and the commercial side of women’s sport has grown with it. Motorsport is only starting that curve, which is exactly why the entry point is still open.
Talent is not the problem
Motorsport is one of the few sports where women and men race each other directly, same track, same rules. A career is funded by sponsorship rather than salary, so backing decides who keeps racing. Female drivers are nearly twice as likely to leave within five years, and not for want of pace. The pipeline is the problem, and the pipeline is what we build.
Join the movement, not the moment
Partnership
Be part of the journey
Partner a driver
Support one driver
Attach your brand to a single driver’s career. Logo placement on her race suit, helmet and media backdrops, co-branded content and behind-the-scenes storytelling, and hospitality with her at the track.
- Suit, helmet and backdrop visibility
- Tailored social campaigns around her season
- Trackside hospitality at her race weekends
Partner Aspira
Support all drivers
Partner the platform itself and stand behind every driver on the roster, including Aspira Racing, our own Porsche team. Visibility across all programmes.
- Brand presence across the full roster
- Team, car and truck branding with Aspira Racing
- Access to a young, diverse, fast-growing audience
Exclusive event menu
Shape and expand your package with experiences from our event menu. Each one can be included in your sponsor package, or organised specifically for you and your customers, relations or employees. Something else in mind? Any race or car related activity can be arranged, fully tailored to your needs.
01
Monaco Grand Prix, VIP style
01
Monaco Grand Prix, VIP style
Watch from a terrace balcony, dinner and airport transfer included
02
Track Walk
02
Track Walk
Walk a race track with a driver and get insider tips for every corner
03
Hotlap Experience
03
Hotlap Experience
The passenger seat of a Porsche 911 Cup car, next to one of our drivers
04
Behind the Scenes
04
Behind the Scenes
Visit any of our drivers’ races, with paddock and grid options
05
Race Day VIP Hospitality
05
Race Day VIP Hospitality
A hospitality box at one of our drivers’ races for you and your guests
06
Karting Event
06
Karting Event
A mini Grand Prix over multiple heats, with tips from our drivers
07
Kids’ Karting Event
07
Kids’ Karting Event
Your kids race the Aspira karting competition against other partners
08
Driver Appearance
08
Driver Appearance
One of our drivers speaks at your event. The pressure, setbacks and split-second decisions of racing mirror the challenges in any sector, so your team takes real lessons from her story
09
Race Car at Your Event
09
Race Car at Your Event
Our Porsche 911 Cup or Formula 4 race car at your event
10
Drift Experience
10
Drift Experience
Learn maximum car control, or just enjoy the fun of it
11
Ice Drifting in Scandinavia
11
Ice Drifting in Scandinavia
A full drift weekend on a frozen lake, stay, food and instructor included
12
Rally Experience
12
Rally Experience
Drive scenic routes across Europe in your own car as part of a group, with multiple stops and activities along the way